Guides
Negotiation Preparation & Strategy
4 free guides in this category.
Guides in this category.
BATNA and Reservation Price
Your walk-away alternative and the minimum deal you'll accept—two foundations of confident negotiation.
Read guideInterests vs. Positions
Learn to look past what people demand (their position) to understand what they truly need (their interest) for better outcomes.
Read guideNegotiation Preparation Checklist
A structured guide to help you define goals, understand counterparts, and develop strategies before entering any negotiation.
Read guideZOPA and Target Setting
The bargaining range where agreement is possible, plus how to set effective targets to maximize outcomes.
Read guide