Guides

Conformity & Group Dynamics

4 free guides in this category.

Guides in this category.

Learn the powerful difference between what people *actually do* (descriptive) and what they *believe they should do* (injunctive).

The presence of others makes each person feel less personally responsible to help, reducing the likelihood that anyone will intervene in emergencies.

Two distinct pathways through which groups shape our behavior: seeking social acceptance versus seeking accuracy.

Learn how we misjudge group beliefs, either by conforming to a norm nobody actually supports or by overestimating how many people agree with us.