Guides

Audience & Situation

Browse 3 free mental model guides in Audience & Situation.

Guides in this category

The systematic study of who you're communicating with—what they know, believe, need, and feel—so you can adapt your message to actually reach them.

The art of saying or doing the right thing at the right time to achieve the greatest impact.

A framework for understanding how any communication is shaped by its audience, purpose, context, and author.