Guides
Storytelling & Narrative
5 free guides in this category.
Guides in this category.
Setup–Tension–Resolution
The universal framework for compelling stories, guiding an audience from an initial state, through rising conflict, to a satisfying conclusion.
Read guideCrisis Narrative Playbook
A strategic framework for shaping public perception during a crisis by controlling the story's key elements: victim, villain, and hero.
Read guideMessage Stickiness
How to shape a message so people remember and repeat it.
Read guideEffective Metaphors and Analogies
A framework for choosing metaphors and analogies that actually connect—by mapping relational structure, not surface similarity.
Read guideNarrative Transportation
The psychological state of becoming absorbed in a story, which reduces critical thinking and makes us more likely to be persuaded by the narrative's message.
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