Guides
Framing & Effects
Browse 5 free mental model guides in Framing & Effects.
Guides in this category
Ethos, Pathos, Logos
Aristotle's three modes of persuasion—credibility (ethos), emotion (pathos), and logic (logos)—form the foundation of effective communication and influence.
Read guideInoculation and Counter-Framing
Strategies to protect beliefs from manipulation and to reshape how issues are understood through competing narratives.
Read guideMoral Foundations Framing
How framing issues using different moral foundations (care, fairness, loyalty, authority, purity) can influence political and social attitudes by appealing to people's core moral intuitions.
Read guidePositioning with Contrast Frames
Making an option more appealing by presenting it alongside a less attractive alternative to highlight its benefits.
Read guideSocial Norms and Proof Framing
How information about what others do shapes our decisions through descriptive and injunctive social norms.
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