Guides
Defaults & Simplification
5 free guides in this category.
Guides in this category.
Defaults and Opt-Outs
How pre-set choices and opt-out designs steer decisions—and when to use them responsibly.
Read guideDesigning Effective Defaults
How to harness the power of default settings to guide better decisions while preserving freedom of choice.
Read guideSimplification and Friction
The cognitive trade-off between making choices easier through simplification and maintaining accuracy through appropriate friction.
Read guideSludge Audits and Dark Patterns
How to identify and remove friction that manipulates your choices and saps your time, money, and energy.
Read guideThe Power of Defaults
How pre-set options quietly steer our choices—and how to use them wisely.
Read guide